Bruce Duhan is a rational thinker with an emotional heart and a talent for combining the two. Bruce was one of the five founding partners and EVP-Chief Creative Officer of BEN Marketing Group where he built and led a creative team that consistently designed and produced award winning marketing solutions for some of the best known and most demanding clients in the world; Coca-Cola, Holiday Inn, IBM, DuPont, HBO, and many others. BEN Marketing Group was sold to Ogilvy Advertising becoming part of OgilvyAction, their promotion and marketing activation division.
Bruce is a graduate of Pratt Institute and began his design career with Creative Playthings, designing and creating toys and toy packaging. He was Senior Art Director with Pepsi-Cola Company for ten years, creating corporate graphics, exhibits, POP, packaging, and consumer promotions.
He is a full Professor at Pratt Institute in the Communications Design Department and has taught Package Design and Graphic Design for many years, nurturing and mentoring young creative talent.