Product launch materials
Product launch POS
Thermochromatic color-changing can POS
Coke DASANI "Making Wellness Simple" fully integrated brand introduction featured high-profile sampling on NBC Today show with Al Roker, daily "Wellness Tips" hosted by Katie Couric, in-store brochures, Wellness Tips web site on ivillage.com, as well as targeted direct mail and traditional POS.
The challenge from DuPont's Agriculture & Nutrition division was to create the name, imagery, packaging, and go-to-market strategy for a new line of produce that was sweeter tasting, snack-able, bite-sized, and convenient that would leverage the fast-paced, on-the-go lifestyle of today's health conscious consumers.
The IBM AS400 had a strong heritage of best-in-class technology, however IBM continued to lose market share in the server category in part due to an overly "rational" versus a more "emotional" approach. The strategic platform of "Extreme Business" was developed from research that showed the IBM AS400 was indeed an extreme business solution and was, in fact, being used by some of the more successful new and extreme businesses like Patagonia,The North Face, and Rossignol.
Extreme activation included business conference with rock climbing wall and extreme "hummer" transportation, trade show, web-cast, and future feeder programs.
USAToday Announcement of "Go-To Spot," an in-store multi-brand initiative offering meal solutions, recipes, and tips to busy moms.
placed "live" ATM cards in multi-packs of Coke to capitalize on a new promotional channel and provide instant winners as well as "Sorry, Play Again" price-off coupons distributed by ATMs.
Activision Program leveraged the street "tude" of urban basketball and the popularity of the "Street Hoops" game for a "slam dunk" with Sprite's urban inner city core consumer.
This winner of KidScreen Magazine's "Golden Marble" for Best Promotion targeting kids, offered a wide range of in-hotel interactive elements as well as "beanie" animals with Discovery Channel factoid tags.
Olympic Bobsled Team Promotion
HBO had a "hole in the bucket" problem. New subscriptions were barely covering lost subscriptions. Perceived value was not sufficient to stop the churn. We developed on-air viewer contests based on content, and in addition, developed and designed quarterly incentive programs to target 500-700 largest systems and reach 25,000 CSRs who could dramatically impact sales.
Simple quarterly game cards were kept close at hand to play the current sales incentive game and also educated the CSRs about programming and special feature events to help drive customer sales.
Winner of a Platinum Medal for Individual Package Design at the SIP Awards, Vodka Category, International Spirits Competition.
Impromptu Gourmet packaging for a line of cook-it-yourself dinners created by eight world-class chefs including Jean Georges, Charlie Palmer, and Peter Kelly.
Coke C2 package introduction in test market which led to the current aluminum bottles.
Coca-Cola Sundblom Santa
"Seventh Panel Pop-Up"
collectible Christmas series of packaging
Logo, identity, and advertising for Video Doorman, a virtual digital "doorman" for use in multiple family dwellings.
Impromptu Gourmet logo for a line of cook-it-yourself dinners created by eight world-class chefs including Jean Georges, Charlie Palmer, and Peter Kelly.
Logo, branding, signage, menus, etc. for Restaurant X20, the newest restaurant in the Xaviars Restaurant Group.
Logo for Restaurant X, an upscale restaurant in the Xaviars Restaurant Group.
Branding, logo design, web site, print ads, TV spots, and radio spots for 1.800.LOOKBEST, a national network of plastic surgeons.
Caremail logo and corporate identity for a program that delivered in-home, interactive, educational activities to kids through the mail.
Slovenia Vodka - No Words Necessary video spot starring Bill Murray and Mikhail Baryshnikov
Sara Lee EarthGrains sales meeting product positioning video
Sara Lee sales meeting sizzle video
Branding, logo design, web site, print ads, TV spots, and radio spots for 1.800.LOOKBEST, a national network of plastic surgeons.
Video Doorman security system web and sales video